8 ways influencer marketing can boost your SEO

Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence. In recent months, many have claimed that SEO is on the outs and that social media is going to be the sole way in which we find the information we’re looking for online in the future. However,…

Why your Campaign needs an Influencer Marketing Strategy

There is, perhaps, no greater challenge in marketing than that of building brand trust. These days, such trust has become a prerequisite to consumer purchases, and yet traditional interruptive marketing tactics fail to build this vital commodity. Enter influencer marketing. If you’re not tapping into the influential voices in your given space, you’re not only…

How Is An Influencer Marketing Agency Different from Other Agencies?

While many social media marketing, digital, creative, or PR agencies may offer influencer marketing services as part of a comprehensive marketing strategy, only dedicated influencer marketing agencies are focused solely on (and thus have expertise in) marketing with social media influencers. Several different influencer marketing platforms, types of software, and tools also exist that help…

4 influencer marketing Pitfalls and remedy

It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to be more successful than traditional advertising in reaching and developing a…

How Influencer Marketing Increases Memorability

When built strategically, influencer marketing programs go hand-in-hand with a spaced repetition approach. The most successful programs are executed with intervals in mind as influencers create an array of original stories, photos, videos, recipes, and social posts pertaining to a particular brand that are useful to their audiences then share the content across multiple platforms.…