Influencer marketing is effective because of the influencer’s ability to communicate your brand message to their audience. But that effective messaging requires education. There are two things that brand marketers must do to empower creators to produce the best content possible. Step one is establishing content guidelines for the influencer. This means providing brand education…
When you’re evaluating what type of influencer is right for your program, don’t overlook micro-influencers. Too often, brands become hyper-focused on an influencer’s following. However, the audience size of these individuals is of secondary importance to the authenticity of the match they provide for your program. Research finds that “while the influencers with a large…
Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5 tips to nail your next Influencer Marketing campaign,” or the tantalizing, “Insider Secrets of Influencer Marketing.” There is one secret we can share with you now: there are no real…
The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we still forget an average of 50% of information within the first hour of…
92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can brands create content that people seek…
The Argument… No Celebrity and top-tier influencers are appealing because they come with a seemingly massive audience and impressive potential reach numbers, but many brands are coming to realize that the hefty price tag associated with star power results in more buck than bang. The success of influencer marketing depends on the influencer’s ability to…
Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence. In recent months, many have claimed that SEO is on the outs and that social media is going to be the sole way in which we find the information we’re looking for online in the future. However,…
There is, perhaps, no greater challenge in marketing than that of building brand trust. These days, such trust has become a prerequisite to consumer purchases, and yet traditional interruptive marketing tactics fail to build this vital commodity. Enter influencer marketing. If you’re not tapping into the influential voices in your given space, you’re not only…
Influencer marketing has become an undeniable part of a modern marketing mix for five important reasons: Combats Ad Blocking Ad blocking adoption in the U.S. is up nearly 50%, equalling $21.6 billion lost in blocked ad revenue in 2015. Pop-up, pre-roll, and other “disruptive” methods of digital advertising do not work anymore (if they ever…
While many social media marketing, digital, creative, or PR agencies may offer influencer marketing services as part of a comprehensive marketing strategy, only dedicated influencer marketing agencies are focused solely on (and thus have expertise in) marketing with social media influencers. Several different influencer marketing platforms, types of software, and tools also exist that help…
It’s official, 2016 is the year of influencer marketing, as evidenced by the 86% of brands and advertisers who’ve included it in their marketing mix and the 59% of marketers who plan to increase influencer marketing budgets this year. For many, influencer marketing programs have proven to be more successful than traditional advertising in reaching and developing a…
When built strategically, influencer marketing programs go hand-in-hand with a spaced repetition approach. The most successful programs are executed with intervals in mind as influencers create an array of original stories, photos, videos, recipes, and social posts pertaining to a particular brand that are useful to their audiences then share the content across multiple platforms.…
Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh,…
At the core, influencer marketing agencies strategize, execute, and manage marketing and advertising campaigns with social media influencers. Influencer marketing is advertising for brands with top social media influencers. This type of paid advertising is effective for branding-based and direct-response initiatives, and can take the form of paid sponsorships, product placement, and sponsored content across…
Most online influencers are not supernovas like Phan or Zoella but that doesn’t discount their power of influence over their audiences. Within their online communities, they, too, are bonafide stars. These influencers make up the “power-middle,” and are defined as individuals that have cultivated an audience of 10,000 to 250,000 followers who routinely engage with…
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