Trust your Influencer to tell your story

Influencer marketing is effective because of the influencer’s ability to communicate your brand message to their audience. But that effective messaging requires education. There are two things that brand marketers must do to empower creators to produce the best content possible. Step one is establishing content guidelines for the influencer. This means providing brand education…

Consider Micro Influencers

When you’re evaluating what type of influencer is right for your program, don’t overlook micro-influencers. Too often, brands become hyper-focused on an influencer’s following. However, the audience size of these individuals is of secondary importance to the authenticity of the match they provide for your program. Research finds that “while the influencers with a large…

The secret of running a successful influencer campaign?

Run a quick Google search on influencer marketing, and pages of headlines will pop up. “10 Steps for the Perfect Influencer Marketing Program,” and “5 tips to nail your next Influencer Marketing campaign,” or the tantalizing, “Insider Secrets of Influencer Marketing.” There is one secret we can share with you now: there are no real…

Driving memorable online campaigns

The human brain is a wondrous thing. If compared to a computer hard drive, the brain is estimated to have a memory storage capacity of 2.5 petabytes (1 petabyte is 1 million gigabytes). And yet, even with so much memory capacity, we still forget an average of 50% of information within the first hour of…

People are weary of branded content.

92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content and only 1% of Millennials say ads make them trust brands more. So how can brands create content that people seek…

8 ways influencer marketing can boost your SEO

Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence. In recent months, many have claimed that SEO is on the outs and that social media is going to be the sole way in which we find the information we’re looking for online in the future. However,…