How Influencer Marketing Increases Memorability

When built strategically, influencer marketing programs go hand-in-hand with a spaced repetition approach. The most successful programs are executed with intervals in mind as influencers create an array of original stories, photos, videos, recipes, and social posts pertaining to a particular brand that are useful to their audiences then share the content across multiple platforms. The variety and usefulness of the information combined with repeated exposure over time make it easier for the content to stick in the audience’s minds as each new message triggers the familiarity of having seen it before.

Remember, in a world where the human attention span has shrunk to less than that of a goldfish, sharing a variety of useful information is key to memorability. Reach out to learn more about how a Storybook influencer program can achieve your marketing goals.


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