While many social media marketing, digital, creative, or PR agencies may offer influencer marketing services as part of a comprehensive marketing strategy, only dedicated influencer marketing agencies are focused solely on (and thus have expertise in) marketing with social media influencers. Several different influencer marketing platforms, types of software, and tools also exist that help brands connect with social media stars, but unless brands understand the nuances of influencer marketing, uninitiated marketers may have difficulty utilizing these tools as effectively as possible.
Why Brands Work With Top Influencer Marketing Agencies
Software that helps brands identify influencers and influencer marketing platforms can all be useful when used as part of a larger influencer marketing strategy. As software, these tools have shortcomings and limitations. To help brands achieve campaign success and reach their predetermined marketing goals, a full-service influencer marketing agency typically has:
- Identified high-performing influencers with consistent track records of creating successful social media marketing campaigns.
- Developed a relationship with and can provide access to the world’s top social media influencers.
- Gained expertise on maximizing campaigns across multiple platforms (the best influencer marketing agencies have experience running successful campaigns across Instagram, YouTube, Snapchat, Facebook, blogs, and more).
- Experience creating campaigns across all or multiple advertiser categories (i.e consumer packaged goods, automotive, technology, fashion, subscription services, gaming, home & garden, and more)