Influencer Marketing: The only remedy for Ad blocking

Ad blocking, while a boon to the majority of internet users, will wrinkle the nose of most advertising and marketing folks. At the 2016 Mobile World Congress execs from Yahoo and Google expressed their frustration with ad blocking, positing that it would destroy the relationships between consumers and advertisers. Yahoo’s VP of Advertising, Nick Hugh,…

What is an influencer Marketing Agency?

At the core, influencer marketing agencies strategize, execute, and manage marketing and advertising campaigns with social media influencers. Influencer marketing is advertising for brands with top social media influencers. This type of paid advertising is effective for branding-based and direct-response initiatives, and can take the form of paid sponsorships, product placement, and sponsored content across…

Introducing… the “Power-Middle” Influencers

Most online influencers are not supernovas like Phan or Zoella but that doesn’t discount their power of influence over their audiences. Within their online communities, they, too, are bonafide stars. These influencers make up the “power-middle,” and are defined as individuals that have cultivated an audience of 10,000 to 250,000 followers who routinely engage with…